While watching TV on a beautiful Sunday, I came across a moving ad - a very convincing lady was talking about polar bears and how they were close to extinction due to global warming. In the end of the ad, the lady kindly advised viewers to stop this by donating just 18 dollars for this noble cause.
This might not be the only ad of the sort, because, as we all know, there are numerous endangered species. As an animal lover I am equally shattered to think of the polar bears as all the other endangered species.
Everything makes sense in context and when I turned my gaze towards the window, in sorrow... I had to see the majestic building of a well renowned bank all lit up. This is a place where all lights are on 24/7 and the escalators are working throughout the night!
Now let me see if I get the context right: we have a global economy in trouble, the environment is also badly affected, in spite of the fact that we do have a lot of technology backup and we are quite intelligent creatures!
In this case, why doesn't the bank make some money by replacing the regular escalator and lighting system inside with sensor-activated escalator and lighting system respectively?! I bet with the electrical bill savings from the first few months they can pay off the investment! Therefore in the next months not only do they cut costs so that they could increase their profitability, but also they end up saving loads of electricity. In this way they protect the environment too, and reduce the chances for the polar bears to be extinct!
The bank is just an example. There are many others, from reusing plastic bags to using phone / email instead of paper for communication, whenever possible.
To cut a long story short, it's not the 18 dollars that will save the polar bears. It's us, what we do, how we approach our issues as a whole, how we go to the root of the problem, how we take responsibility for the way we influence the world around us.
So I say: by all means, let's contribute 18 dollars to save the bears! Yet let's not forget the small things one can do that won't cost a dime, and which would help save not only the polar bears but also the planet, some of the many other endangered species and ultimately... ourselves!
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